Package testing and research is something that many small companies overlook. Those that really drive for success have learned how critical it is, however. With dedicated firms like TEN-E Packaging Services making it easy to get these services working for your company, there’s very little reason not to pursue the assistance of the professionals. If you need some help convincing your financiers of the value of package testing, the following are some ways package testing can seriously help your business get ahead.
Maybe the biggest benefit is increased customer confidence. Package failures are one of the fastest ways to alienate your clientele. Even if the package failure isn’t necessarily a fault of yours, you’ll still carry a measure of the blame. On the positive side, customers that see that their packages are secure will be positively influenced. You benefit both from the reduction of risk and the increase in their opinion. Any way you slice it, customers absolutely love well-engineered packaging, and the larger they are, the more they’re likely to notice the benefits. This makes it a more efficient investment at higher values, making it very scalable to a variety of needs.
Improved packaging can greatly improve the lifespan and quality of your products. While most of the focus tends to go into what happens to the product after it leaves its package, the truth is that the average package isn’t a perfect time capsule. Your product will be undergoing wear and tear en route to whoever has ordered it, and it will experience all manner of temperature conditions, applications of radiation in differing spectra, and more. Package testing will let you control these conditions as much as possible. This will make your products more reliable and more attractive in the long term, and there’s no arguing with the benefits of a straight increase in quality.
This, in turn, allows you to cut overhead greatly. Improved package resilience means you won’t be doing as much replacement. If an item is dead on arrival, that’s your responsibility to take care of, so making sure your products are functional on arrival is important. Further, it can greatly reduce the amount of service you have to do post-sale. This allows you to focus more on making better products than on keeping your old products working. There’s no downside to having better packaging; well-placed overhead in time and money now can reap great dividends of both in the future.